f2 receives inquiries by online appointment, email and telephone. This is really important and helps to better keep track of all the initial requests for information. f2 replies to all inquiries within 48 hours or less (unless we’re in the middle of working on a wedding, which I do set up an auto response so potential clients are aware). I never want anyone to feel ignored because I know they are super excited about planning their wedding! Usually, the inquiry shares very little information about the wedding, yet asks for an overall quote. I kindly explain that I am unable to provide an exact number right away because every wedding we work on is completely different from the next due to several factors: guest count, bridal party size, flower choices, season, date of wedding (if it falls on or very close to a major holiday), intricacy of designs, etc. I ask the potential client for some basic information, along with a few inspiration images to go along.
When the potential client sends the information I’ve asked for, I carefully review it to determine whether or not we would be a good fit. We do not take on every wedding that comes our way. Why? Maybe what they are asking for is not our style of work. Or maybe what they want us to provide is not reasonable to make happen based on their budget. So I will respond either sharing that we are interested in hearing more, or that we am unavailable and recommend a few florists who I know would be of better service.
If we are interested in hearing more, I’ll ask to set up a service consultation through our online scheduling tool. This consultation helps me get to know more about the potential client, hear about what they do for a living, what they like doing in their day-to-day lives, understand their style, as well as allows me to share a little bit about myself and f2 floral fashion. This is a critical part to the beginning steps of my process because if we are to work together, I want to make sure we like each other before moving on. I’ve learned from past experiences that this makes for a much better working relationship. I have a list of additional questions I ask so I can get even more details about the wedding so I’m able to determine cost.